Dimple Athavia is the Founder of All Things Drinks, an online platform selling a curated collection of spirits, wines and drinks related products.

She has an extensive knowledge in consumer trends, and is educated in Viticulture and Oenology and WSET Diploma level wines of the world education, with International Retail Management with focus on online wine buying.

She has five years wine buying, tasting, retail, sales and marketing, with some consultant wine buyer responsibilities, trains restaurant staff, managers and sommeliers on wine knowledge, sales tactics and hospitality etiquette.