Matthew Pauley is a Assistant Professor in Distilling at ICBD Heriot Watt and Distillery Consultant. He is carrying out research funded by the Gin Guild. It is part of industry leading work concerning the sensory performance of gin in association with the Scotch Whisky Research Institute. By using techniques usually applied to the field of medical research, he is able to look at the patterns of perception and look for signals, trends and, in time, correlations and causations within the data using algorithmic techniques previously out of the reach of this project just two years ago.